Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Media agency Mindshare has begun rolling out a new cookie-less, geography-led media investment strategy, with chicken chain KFC and its Yum Brands stablemate Pizza Hut among the first clients to ...

Cookies are small text files that websites store on your computer to help track your online activity.

If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

During the Wild West phase of the big data experiment, third-party cookies lodged into people’s Web browsers were a major conduit of actionable data for companies far and wide. But with the rise in ...

The world is changing. As we all know, constant forces of change exert themselves on economies as entire nations, organizations, departments, teams, working groups and individuals all bend, bow and ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

CEO and Founder at Junction AI. We optimize marketing ROI with an AI audience model to take the guesswork out of winning digital creative. The marketing world is up in arms about changes in data ...