Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

Cookies are small text files that websites store on your computer to help track your online activity.

As more global businesses go digital, there is increasing pressure on marketers to drive new growth. Digital marketing leaders are applying new, more personalized marketing strategies designed to ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

Before Internet browser cookies, and their eventual demise, became something he needed to know about, Bobby Sight generally didn't consider using his dealership's customer data as a source for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Third-party cookie deprecation is having a debilitating impact on the digital marketing and ...