Looking to integrate keyword maps with Google Data Studio? Learn how to set up your own automated SEO reporting dashboard with a free keyword map template. Keyword mapping is a SEO planning technique ...

Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go ...

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll ...

For the past 24-hours or so, the Google keyword planner tool within Google Ads has been broken. It is giving people errors and showing "no data" found responses. It ...

A Wired story named The Complexity of Simply Searching For Medical Advice came out yesterday and is getting a lot of attention - in short it talks about how Google deals with returning quality ...

A customer’s journey is as unique as her fingerprints—which explains why marketers are harnessing technology to analyze, classify, and reach customers on the basis of which actions they take before ...