The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't ...

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears about exploitation, privacy erosion, and mental health impacts.

APP's Q3 results show ad-tech scalability at work, with rising revenues and strong EBITDA margins proving growth is now ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

Both Spotify Technology S.A. SPOT and AppLovin Corporation APP are leveraging AI within their respective ecosystems, offering compelling ad-tech strategies. Spotify's AI features are consumer-facing ...

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...