Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as surveillance pricing. Delta president, Glen Hauenstein told investors earlier ...

Delta Air Lines says it's finished playing the "everyone pays basically the same" game. According to a Fortune report, Delta is moving aggressively to let artificial intelligence determine what each ...

At least on paper, companies aren't supposed to discriminate against their customers, but Delta Airlines just announced plans to do exactly that. In yet another attempt to boost profits, Delta's ...

Delta plans to expand its use of AI to set airfare prices on 20% of domestic flights by the end of 2025, prompting concerns from lawmakers and travelers over fairness and data privacy. Critics worry ...

A group of Democratic senators is demanding answers from Delta Air Lines over the carrier's planned implementation of artificial intelligence to set the prices of its tickets, while the airline says ...

Delta Air Lines has recently been lauded as the "best airline in the world" for its professional response to passenger needs. But after announcing its plans for cheaper premium fares, flyers quickly ...

In the latest sign frivolous and irritating use of AI, US airline Delta is looking to harness the tech to set prices for each individual customer, instead of just listing what they actually cost. As ...

Have you ever thought that maybe AI can be used to set prices, be it for flights or generally in business? Well, as much as Delta and other organisations are refusing, in the end, it could all come to ...