Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...
Research design involves deciding on the research methods, techniques, and type of research best suited to gather the necessary data for analysing meaningful results. Read below to know about research ...
Description: Introduction to the fundamental tools of quantitative research in communication, including data analysis, statistical design and methods, basic measurement concepts, and designs for ...
Description: Introduction to modes of quantitative search in communication, including problem formulation, basic measurement concepts, elementary methods of data collection and analysis, and basic ...