Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Ten years ago, SSIR published a seminal article on using design thinking in social innovation. The concepts it outlined went on to become a major component of strategic changemaking by civil society ...

It is interesting to see how design thinking and coaching, two seemingly unrelated practice areas, have so much in common. Design thinking is an iterative process that attempts to understand the user ...

Enterprise architecture works best today when it borrows start-up habits — testing fast, learning quickly and scaling what actually delivers value.

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Successful leaders are those who think beyond the immediate ask—who interpret trends, forecast impact and design solutions ...

And how harnessing the power of design shaped the company’s global strategy. As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted ...

Supply chain leaders increasingly rely on data science to navigate disruptions, optimize operations and drive decisions. Yet data, like crude oil, holds no value unless refined into usable insights.

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...