Ever wonder why men sometimes act so hot and cold? One day, he’s totally into you and very affectionate, and then without any obvious reason he stops calling, acts distant and withdrawn, and no longer ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

The extent to which TV and media content impact behavior is difficult to determine with precision. Given the power and ubiquity of TV, movies, and more recently, social media content, it seems to be a ...

If you have a child who has been diagnosed with a spectrum disorder like autism, your pediatrician may have suggested a therapy called applied behavior analysis. Sometimes called ABA therapy, it’s ...