A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

I have just had an interesting discussion with an investment analyst over the different manufacturer strategies in terms of how they approach auto markets across the world from a product development ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Many hospitals and health systems struggle with how to best leverage their assets to effectively compete in a changing environment. Traditionally, organizations have maximized individual assets to ...

Today’s enterprise infrastructures are overflowing with all kinds of data intended for vastly different purposes, leading to the demand for, and subsequent ubiquity of, observability solutions. To ...

Anthony Deighton is chief product officer at Tamr. He has over 20 years of experience building and scaling enterprise software companies. When you ask most organizations what their most valuable asset ...