In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Direct-mail human papillomavirus self-tests saved costs and were found to be effective for increasing screening rates.

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment.

Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. Marketing is the process of communicating the value of product and services to the customers to generate the ...

In the GartnerG2 report "E-Mail Savings Threaten a $196.8 Billion Direct Mail Market," analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers. The research ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...