Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

Hoping to help retailers drive more mobile sales, Facebook is extending the reach of its Dynamic Ads -- formerly dubbed Dynamic Product Ads -- to Instagram. Dynamic Ads feature products in which ...

Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to the most relevant consumers, announced a new solution to help retailers target and display Facebook's ...

Facebook on Tuesday rolled out product ads designed to let retailers connect their product lists with news feed units. Read the blog post. Retailers traditionally have trouble syncing up ...

The following is a guest post by Matt Woodruff, co-founder and chief product officer of marketing technology firm Constellation Agency. Opinions are the author's own. As rivals to the digital ad ...