Discover how economic instability reshapes consumer behavior through Maslow's hierarchy. Learn what changes when financial security wavers.

As economic pressures mount, Target is re-evaluating its strategy to appeal to cost-conscious consumers. Historically known ...

Consumers are increasingly turning to comfort foods, with frozen pizza sales experiencing a significant surge, a trend some experts view as a potential indicator of shifting consumer behavior amid ...

Discover how to distinguish between income and price effects in economics and learn methods to calculate each for better ...

Surveys of Consumers Director Joanne Hsu: “Consumer sentiment moved sideways this month.” At 55 index points, sentiment is virtually unchanged from September. Weakness in expectations for future ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Explore true cost economics, an approach that includes external costs like pollution in pricing, ensuring a more accurate ...

Similar to the U.S. Bureau of Economic Analysis’ Personal Consumption Expenditures (PCE) price index, the Numerator CPI ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE:ZETA), the AI-Powered Marketing Cloud, today released the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-powered economic ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...