In a new study, researchers investigated what parts of the brain may be involved in deciding if something is worth the effort. The team found a relevant pattern of activity in three areas of the brain ...

We invest mental effort in a task in response to what we stand to gain, and in response to how much the outcome hinges on our performance, research finds. For example, what makes a person decide to ...

The most important call to action feature for any crowdfunding campaign is the pledge reward chart. If you don’t organize the pledges in a way that’s sustainable for your brand, you’ll never reach the ...

This post is in response to What’s Wrong With Sticker Charts and Reward Systems? By Eileen Kennedy-Moore Ph.D. Last week, 9-year-old James came into my office beaming. It was the first time I had met ...

Last week, 9-year-old James came into my office beaming. It was the first time I had met him and I was quite surprised at the charming, smiling boy who shook hands with me. I had met with his parents ...