Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

Community engagement is an established scholarly practice. Community engagement enjoys a rich tradition of scholarship that spans decades and includes work by researchers the world over. There's good ...

ISPOR, the professional society for health economics and outcomes research, held a session this evening, "Defining Patient-Centeredness and Engagement in Health Economics and Outcomes Research: ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. “The secret weapon that differentiates exceptional, enduring ...