Opinions expressed by Digital Journal contributors are their own. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even ...

For many metal fabricators, job shops, and manufacturing suppliers, trade shows are among the biggest marketing investments ...

The board just adopted a new strategic plan. It’s clear that a capital campaign is on the horizon. There’s excitement all around—and anxiety. A campaign may be the perfect antidote to the headwinds ...

The American-Israeli war with Iran has primarily taken the form of an air campaign, a very different mode of war than ground operations—one with its own goals, strengths, and limitations. After the ...

Big campaigns used to follow a familiar script: Announce a bold goal, rally your community and celebrate once you crossed the finish line. But that playbook doesn’t work the way it used to. I’ve seen ...