As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

The House impeachment managers presented compelling arguments against President Donald Trump in the recently concluded impeachment trial; Michael P. Maslanka explains how they did it. Whatever the ...

Carmine Gallo, author of “Five Stars”, “Talk Like Ted” and presentation coach, reveals the key tools you need in order to improve your persuasive abilities. The extended deadline for the 2025 Inc.

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

It has been suggested that approximately five exabytes (i.e. about 5,000,000,000 pickup truck beds full of information typed on paper) of data are created each day. What is tougher to decipher is how ...

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them ...

Think about all the extremely successful people you know. I guarantee they’re incredibly good at selling themselves, selling their ideas — in short, they’re incredibly good at persuading other people.

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...