If you’re not careful, bass fishing can put you in a financial bind. Seriously. The industry pushes the need for a specialized rod for every lure, and American consumerism is at its highest level. All ...

FULTONDALE, Alabama - Gary Loomis, well-known among freshwater angling circles as a designer of rods and blanks in the industry, will visit Fultondale Friday for a meet-and-greet event at Grabow ...

A few weeks ago, I wrote a column about a cousin who dropped a $550 G. Loomis rod and Shimano reel combo into the drink on Lake of the Woods. This little mishap occurred near a small reef somewhere ...

Just think of it as the legal battle of Loomis the company versus Loomis the man. G. Loomis Inc., the Woodland-based maker of fishing rods, is suing Gary Loomis, who launched the company in 1982 and ...

There's one thing crankbait rods for bass all have in common—a parabolic bend. That flex, which is described as a slow or moderate action, stretches from tip to handle. It creates long casts, controls ...

WOODLAND, Wash. – Shimano technology and G. Loomis fly rod expertise takes a step in unison to bring a unique concept to fly anglers worldwide in a new series of fly rods called Asquith. Announced at ...

WOODLAND — Gary Loomis has reeled in thousands of fish. His passion for designing rods to catch them has helped Woodland spawn a cluster of rod manufacturers revered by anglers across the country. The ...