With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

Three new multilayer urethane cover balls offer new speed from intermediate mantle layer ...

When Callaway introduced the visual technology of the Truvis pattern in 2015 and later in the Triple Track on its family of golf balls (Chrome Soft, ERC Soft), the company touted the science behind ...

There’s a good chance you’ve heard it before, but it still bears repeating: The golf ball is the only piece of equipment in your bag — save for your grips — that sees action on every shot you take.

Pushing the Limits of Distance. That’s the tagline Bridgestone has attached to its new TOUR B lineup—and, thistime, it feesl ...

Tour Edge adds a Hot Launch golf ball aimed at higher launch, low spin and soft feel at an accessible price point.

Tour Edge is expanding their new golf ball lineup with the Hot Launch golf ball, designed to give slower swing players maximum distance. The post Tour Edge expands golf ball lineup with new Hot Launch ...