Search Engine Roundtable

Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...
Search Engine Roundtable

Google Ads Offline Conversion Uploads Bug Being Worked On

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the ...
Search Engine Land

Google PMax, Smart Campaigns to prioritize high-intent offline conversions

Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps. Starting June 17, Google Ads will change how it optimizes offline ...
PC Tech Magazine

The Google Ads Efficiency Crisis: How to Multiply ROAS Using Raw Conversion Proof

Data-driven optimization will only get your Google Ads campaigns so far. You can have the perfect bidding strategy, the ...

Google Ads launches beta for supplemental conversion data

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...

Wrango Becomes the First Platform to Deliver Script Attribution Into Google and Meta for HCP Campaigns

New offline conversion integration lets pharma brands and agencies measure prescribing outcomes and calculate ROAS on ...