You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO ...
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...