Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

Google Ads supports small business growth. In a digital context where the online visibility has become an indispensable ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and general manager of ads and commerce, described Google Ads in a blog post ...

Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback from agencies supporting brands.

The agency, which has managed over 2,000 campaigns for ... disappearing when the advertising budget runs out.” The trend reflects broader market conditions affecting digital advertising globally.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...