Google opens YouTube ads to third-party agencies under EU pressure, addressing antitrust concerns over its ad-tech monopoly.

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Security researchers Bitdefender discovered a major malvertising campaign on Meta’s network after threat actors managed to compromise a Facebook Business account belonging to a design agency in Norway ...

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

An internal Google email said it received many complaints about Israeli government YouTube ads about food access in Gaza, but ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Let’s start off this rant with a little context. As a web writer, I should never block advertising on the internet. The majority of the money I’ve been paid over the last 13 years has come from web ...

The last thing an alcoholic wants to see is YouTube ads featuring alcohol, which can trigger the desire to drink. The same goes for someone who has perhaps experienced a miscarriage and continues to ...

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