In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

Google's John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don't implement it in a way that blocks crawling and indexing, he added.

Google’s quiet tweak to search results has thrown SEO tools into disarray, but the reality for publishers may be less ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Intelligent tracking and analysis of key metrics like conversion rates and keyword rankings are vital for SEO success. Common SEO pitfalls include poor mobile optimization, ignoring off-page SEO and ...

Many tools can help you to analyze your website audience data and improve your SEO strategy; in fact, you may be using a combination of them—and maybe even paying to use them. Enter Google Search ...