Are you a print subscriber? Activate your account. By Ilyse Liffreing - 2 hours 27 min ago By E.J. Schultz - 3 hours 41 min ago By Josh Golden - 17 hours 52 min ago By Ad Age and Creativity Staff - 17 ...

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees ...

Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

Peter Tortorici, one of the branded entertainment industry’s biggest champions, is rethinking his role at GroupM Entertainment, the content arm of media buying giant GroupM, Variety has learned. The ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

GroupM has brought forward the timeline for which it expects artificial intelligence to power both the placement of advertising and the content it appears next to following a surge in investment in ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

GroupM is bringing together nearly 20 leading advertisers representing a collective $10 billion in ad spend to reduce carbon emissions from the global media supply chain, per a press release. Dubbed ...

Global advertising spending in 2023 is expected to grow 5.9% for a total of $874.5 billion, a figure that excludes U.S. political advertising projections, according to the latest full-year forecast ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...