Gucci fashion evolution is more than trends. It's a story of heritage, creativity, and enduring luxury brand identity in designer brand history.

There are many limited edition items made by Gucci that continue to attract attention from collectors.

Brand storytelling is one of the most challenging tasks for any brand. But for luxury brands, it is even more critical than for any other category. Very few brands excel in this endeavor; Gucci is one ...

“Fashion brands like Gucci continue to make the same mistake in a loop: delegating the brand management role to creative directors represented by designers with a pure specific design background," ...

Kering's management shakeup and focus on accelerating Gucci's growth is a promising sign for the company's future. The introduction of new creative designer Sabato De Sarno and planned brand ...