This fall, at Hanae Mori Parfums, all eyes are on HiM. With the modern man in mind, the fragrance brand — perhaps best known for its ultrafemme Butterfly scent — is entering more rugged terrain with a ...

Hanae Mori will launch in September its first major women’s fragrance since the Hanae Mori Butterfly scent a decade ago. The new venture, Magical Moon, is estimated to do about $5 million in retail ...

Left, Hanae Mori No. 3; right, the French ambassador to the U.S.'s letter. When I was younger, I was rather timid when it came to fragrance selection—once I found a perfume I liked, I stuck with it.

The former American Idol-er may be "Over It" on her new album, but she's crazy in love with Japanese designer Hanae Mori's new Magical Moon fragrance. This scent is not for the clean green tea- or ...