In the nascent days of Twitter, users wanted a quick way to cluster posts about a single subject. Someone suggested using a ...

Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word ...

They’re no longer a growth hack or a shortcut to discovery. Platforms now treat hashtags as contextual signals — one of many inputs they use to understand what content is about and who it’s relevant ...

Hoping to help spotlight topics of interest, Chris Messina advocates labeling Google+ posts with the hashtags he brought to Twitter four years ago. But is there a better way? Stephen Shankland worked ...

A few months ago, I did a one-week experimental push to increase Instagram engagement. While I had mixed results, I did learn a few things, which I documented in an article. I alluded to how I use a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Cynthia Ruff, cofounder and CEO of creator economy startup Hashtag Pay Me, is raising "two babies" ...

When the word "hashtag" first worked its way into regular conversation amongst my peers a few years ago, I distinctly remember being extremely confused by it. It looked like the pound sign on a phone ...

Hashtags are possibly the most misunderstood tool on the social web. Some people confuse social mentions with hashtags; others use completely obscure hashtags because they see their friends using the ...