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Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook. In its first national ad campaign since 2013, Hostess, the maker of Twinkies ...
In the glory days, when Twinkies were plentiful and fruit pies weren’t on the endangered species list, superheroes her eager spokespeople for Hostess products, hawking the wonders of Chocodiles and ...
Hostess Brands is the latest CPG marketer to agree not to advertise to children under the age of 13 except for products that comply with the Uniform Nutrition Criteria of the Children’s Food and ...
Most characters in Hostess pastry comic advertisements never hit the big time (hello, Ding-A-Ling Gang), but one villain slipped on through. That dubious honor would go to Icemaster, an Iceman ...
Fret not, Twinkie lovers. The snack cake could be back on store shelves by summer. Two private equity firms agreed this week to pay $410 million for the iconic brand and its sugary brethren, including ...
(Reuters) - Hostess Brands Inc said it will ask a U.S. bankruptcy judge for permission to liquidate if enough striking workers do not return to work by the end of Thursday to let the maker of Twinkies ...
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