Snack brand Peperami is shaking up its marketing strategy. After its recent foray into weddings made headlines, The Drum catches up with the brand and its agency to get a taste of what’s to come.

There comes a time in life when we all have to grow up, even Peperamis. As the famous lunch box snack has just reinvented itself as a new protein-rich, tender jerky. But rather than sticking to the ...

At The Drum Awards for Experience 2022, Forever Beta won in the Pivot Initiative category for its ‘Peperami Wedding’ campaign. Here, we find out more about what went into this successful campaign.

Peperami is boosting its range of plant-based snacks with a new vegetarian version of its core meat sticks. The new sticks are made with a blend of pea and wheat protein, and offered “a tasty blend of ...

Peperami is a salami sausage snack manufactured in Germany and sold in the UK and Ireland. The snack comes in multiple meaty variants, including pork and beef. Now, the brand is introducing vegetarian ...

Many couples share a love of the same snack, and for one set of newlyweds, it's always been Peperami. Francesca Brooke-Fenton, 37, and Luke Hindmarch, 33, are so "obsessed" with the spicy lunchbox ...

Peperami is moving into meat-free with a duo of imitation chicken snacks – and plans to launch a veggie version of its classic meat stick. The brand has unveiled a range called Vegerami Chick’nless ...

Jack Link’s-owned meat snacking brand, Peperami, has unveiled a vegetarian alternative to its popular snack. Vegerami three-packs are made from a combination of pea and wheat protein, offering a blend ...

Vegetarians, have you ever deeply craved the meaty flavour of a Peperami? Yeah, us neither. Our main meat cravings tend to be hot dogs or ribs. But just in case a veggie version of their product is ...

Peperami is set to release a pork-scented spray to help find lost dogs after Scots owners said a salami stick "saved their dog's life". Sarah Adams and Declan Kemp, from Edinburgh, feared the worst ...