Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...

Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Geno Church, the word-of-mouth inspiration officer at public relations and branding company Brains on Fire, says there are plenty of tools for companies to reach out to people through social networks.

After a year of building, Gretchen TeBockhorst and Kelly Stoker launched the Denver startup this month, seeking to better ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook File Photo. Buy this photo. “There’s something there, as far as treating (social media) like a ...

Most very small businesses (VSBs) are using social media, but they don’t usually have a strategy or even clearly defined goals, according to a new survey from Endurance, which provides Web site ...

Social media is no longer just about connecting with friends. In today’s digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...

Is it an amusement tax on social media, as the city's corporation counsel argues, or one that unfairly singles out the media and violates the First Amendment? Experts are split.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...