Freelancers must offer clarity in their positioning to command higher rates and differentiate themselves beyond just price.

Is there a sweet spot for the cadence of client meetings? From a numbers perspective, it may be necessary for an advisor to meet with a client only once a year to revise their plan based on any recent ...

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Your friends have no idea how you built your clientele. They might want to become a client yet assume you are “full up.” The reason might be you keep talking about how you are constantly busy. They ...

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a ...

Now that the year of strikes is finally over, agents are on the hunt for new clients again. I’ve always loved this process. It makes me feel aggressive, like James Bond on a mission. This brings up a ...

I was exhausted. My B2B fulfillment business had grown rapidly and was doing $1.2 million annually, but finding new clients was a grind. I was trapped in an endless cycle of networking events, cold ...