Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...

Anglers haul a ton of soft plastic stickbaits to the lake each fishing outing, never knowing what size of 'Senko' the bass might be biting. Will it be a three-inch plastic rigged on a Ned head? A five ...