Lara Sophie Bothur, Deloitte's first full time corporate influencer, says the role is increasingly important for businesses.

It's a myth that to build a following as a storyteller, you have to be self-centered, self-promoting, or extroverted.

Five years ago, I was just another face in the crowd at industry conferences, watching from the audience as experts shared their insights from the stage. Yes, I had valuable knowledge from my 35 years ...

Special thanks to OpenArt who sponsored this video 💙! What if your influencer never asked for payment, promoted your products daily, and looked flawless in every shot? That’s now a reality. In this ...

Will social media embrace these novices? Or will algorithms, online scrutiny and the race to be seen swallow them up? [BBC] Social media is a minefield. It's a place where people battle for likes, ...

Marketing to moms and families has evolved far beyond counting likes and impressions. Brands want to know how influencer campaigns move sales, and moms themselves are leaving a clear trail of ...

Ms. Keller is a born performer, a trait that was not inherited from her mother. Because Ms. Santisi doesn’t like the ...