Authentically know your product and yourself. Explain how your product is different from competitors. Don’t memorize a script. Talk like you’re telling your best friend a story. Network with other ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your ...

Pitch determines your positioning and positioning determines your startup’s success. Naturally, there is a lot of advice on how to pitch your startup. Among this advice, one common suggestion is to ...

Investors think a great deal about a great number of things when considering an investment: How big is the market? How good is the founder-market fit? Is it venture-scale? It’s natural for founders to ...

Ah, the joys of pitching. Your entire masterplan squeezed into a few sentences, a room of powerful strangers with your future in their hands, and mere seconds to impress them. Who doesn’t love a quick ...

Knowing how to pitch is an indispensable skill for everyone in business, but especially entrepreneurs. Whether you are pitching your new idea for a product or service to investors on Zoom or ...

1. Explain your concept at the start of your pitch. 2. Don’t read from your pitch deck. Read more for ten more effective pitch habits. Your startup needs capital to continue its growth and development ...

The 4 P’s of marketing: Can you name them? If you can't, get to know them. They're product, placement, price and promotion. And you’ve probably already spent a lot of time on the first three. Related: ...

Getting a media outlet to tell the world about your company’s unique product or service can often feel like an exercise in futility. According to a study from PR company Propel, journalists responded ...