Rather than a complete overhaul, the refreshed identity builds on familiar brand codes while making them more flexible for ...

Gucci fashion evolution is more than trends. It's a story of heritage, creativity, and enduring luxury brand identity in ...

The refreshed design adds sharper typography and a revised colour palette in the same logo, intended to maintain consistency ...

The cola brand introduces a refreshed logo and design system developed with Superultrarare, marking a shift in how it ...

Pepsi® unleashes its new look with its first visual identity change in 14 years Lagos, Nigeria, Monday 3 June (TBD), 2024- Pepsi®, a global beverage leader, has officially unveiled its new logo and ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

WHY IT RATES: The luxury hospitality company is refreshing its brand while retaining its nearly 150 years of elegance and history. — Lacey Pfalz, Associate Editor, TravelPulse Mandarin Oriental Hotel ...

CIBSE is excited to announce the launch of its refreshed brand identity, marking a significant moment in its 129-year history and signalling a new era for how the institution presents itself to the ...

Thums Up, India's homegrown cola, has launched a new look. This rebrand signals a strategic shift for the brand. It reflects ...