One side of the packet advertises it as having ‘200+ health and nutritional benefits’ as well as being high in fibre and containing 19g of protein, while the other says it’s deathly, warning that ...

In his new Channel 4 documentary (Joe Wicks: Licensed to Kill) Wicks creates his own ‘Killer’ protein bar - KEO Films Often with shows of this nature, you don’t feel you are absorbing information so ...

I’ve had it with celebrities guilting consumers with wrong information about ultra-processed foods (UPF) and their potentially “killer” properties. The latest is UK physical health superstar Joe Wicks ...

Joe Wicks admits his ‘dangerous’ protein bar has ’caused a lot of controversy’ - Joe Wicks: Licensed To Kill, also featuring ...

Wicks plans to demonstrate how useless the legal limits on additives are by designing, making, advertising and selling a protein bar that is intentionally harmful to the health of those who eat it ...

Known and loved for his positive health and fitness campaigns, particularly his lockdown initiative ‘PE with Joe’, author and fitness coach Joe Wicks – also known as The Body Coach – frequently posts ...

I have mixed views on Joe Wicks’ new show. In it, he and Professor Chris van Tulleken have set out to create an ultra-unhealthy protein bar in an attempt to highlight how lax the laws are regarding ...

A UK nutritionist says all ultra-processed meat alternatives shouldn't be demonised by the likes of Joe Wicks - as they can be high in protein, fibre and low in saturated fats. Joe Wickes declared war ...