SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars ...
Lego’s partnership with Formula 1 resulted in replica cars for the Drivers’ Parade in Miami, and the company’s latest activation led to the British Grand Prix trophies being made from Lego bricks. The ...
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