On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The new potato chip bags will highlight that Lay’s are made from real potatoes, which the brand says nearly 42 percent of ...

Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo-owned brand is calling the "largest brand redesign in Lay's nearly 100-year history." As part of this ...

The new visual identity celebrates the humble, farm-grown potato — where every Lay's potato chip starts — and heroes the ingredients that deliver the ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

PepsiCo removes artificial flavors and colors while updating packaging with new sun logo and ingredient-focused visuals.

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...