What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Machine learning is often hailed as the universal solution for marketing challenges for SaaS ...

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC ...

The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can ...

PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average ...