Luxury gym memberships can cost hundreds of dollars per month. Members say they use their gyms as third spaces, making them worth the price. Most said their gyms help them save money by replacing ...

A luxury gym membership might seem like a splurge, but it can be a surprisingly smart financial move. Many high-end gyms include perks that would cost extra elsewhere — and if you take full advantage, ...

Four years ago, gyms were in trouble. It was the early days of the COVID pandemic, and the government implemented a temporary mandate to close fitness centers. People squeezed their workout routines ...

Equinox is eyeing a country-wide expansion — not just with its gyms, but its hotels. The luxury fitness giant operates a New York City hotel with plans to launch 33 more over the next 10 years. At ...

Over the last three sections of this EC-1, we’ve seen the genesis of Tonal, transforming from a series of prototypes in the mind of CEO and founder Aly Orady into a unique strength-training entrant in ...

A luxury gym chain’s bold choice to refuse Jan. 1 members backfired among some in the fitness community online. Equinox, which has more than 100 clubs across the country, refused to allow new members ...