Ludacris is uniting with Trojan, the makers of the most popular condom in the African American community, for their second annual “Magnum Live Large” project. Luda and Magnum are joining forces in a ...

Can you write a song for an oversized condom without making it all about big dicks? Perhaps unsure how to accomplish this on their own, Magnum condoms is crowdsourcing the challenge. To start with, it ...

There’s a piece in today’s Times examining the relationship between Magnum condoms and hip-hop. Like Cristal before it, an “unsolicited lift by hip-hop artists” (i.e., rappers name-checking Magnums in ...

MAGNUM, the Trojan subbrand of large condoms, has climbed steadily from a 4.6 percent share of the condom market in 2001 to an 18.8 percent share today, according to the SymphonyIRI Group, a research ...

Trojan, the makers of the most popular condom in the African American community, are making a pivotal move and reaching out to the Hip-Hop nation. Ludacris has been tapped to appear in Trojan’s Magnum ...

OPINION - It feels like a marketing gimmick that only a middle-aged, out-of-touch white man could dream up: Magnum condoms holding a rap contest... It feels like a marketing gimmick that only a middle ...

Every marketer has to decide how much product to sell and at what price. Few are as fortunate as condom makers, whose customers are glad to pay a premium for a product that isn't much bigger or better ...

Ludacris may encourage having girls in different area codes, but the rapper isn't one to shy away from promoting safe sex as well. By Mariel Concepcion Ludacris may encourage having girls in different ...