For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

All information related to a project should be searchable in a couple of clicks. Divide the project into specific tasks or ...

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

Coastal Carolina University marketing researchers warn new trends in AI could lead to ChatGPT making purchases for a user ...