Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...

Jason Dyer joins Experts Talk to explore how SMBs can bring big-brand marketing thinking to SMB scale, starting with strategy ...

To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing strategy. A company may have more than one strategy in place ...

How does MarketingProfs.com differ from other Internet marketing websites? Many marketing websites are devoted to telling you marketing news and stories. These might help you see what other companies ...

The future is a scary thought for most CMOs. Market conditions change rapidly, and technology progresses even faster, so all it takes is one dominant competitor, one new trend, or one new piece of ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Digital ad budgets are now a majority of total ad spend.

Miami, Florida--(Newsfile Corp. - June 10, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites and digital marketing campaigns, has ...

Discover how CRM integration with other systems can enhance data synchronization, automate workflows, and improve reporting. CRM software can be a powerful marketing, sales, and service solution by ...

IN MY FIVE SHORT YEARS AS RETAIL editor for Home Accents Today, the retail landscape has changed dramatically, and I’ve watched it from a front row seat. What really struck me last month was how ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...