Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing ...

While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

The end goal of database design is to be able to transform a logical data model into an actual physical database. A logical data model is required before you can even begin to design a physical ...