Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...

This article is by David Hoo and Michael von Gonten, principal consultants at research firm Effective Marketing Management. Achieving profitable growth is perhaps a CMO’s greatest accountability, and ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Incorporating your organization's philanthropic endeavors into your marketing efforts requires a careful mix of raising public awareness of a social need and promoting the good deeds of your ...