Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global ...
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iPhone 17 mania in India: Apple balances aspiration, accessibility to grow market share
Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last four years ...
The shows on Apple TV+ boast some of the top stars working today on both sides of the camera. Imagine how popular those shows would be if more people actually knew about them. Judging from recent ...
Apple’s toned-down announcement of the iPhone 16e marks a strategic shift in how the company approaches product differentiation within its lineup. Unlike the flagship iPhone 16 and 16 Pro models, ...
Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to ...
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