It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Quite often, the words “marketing” and “sales” get used interchangeably. Cold calling might be considered marketing. Social media might be considered sales. Considering marketing and sales as ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Content marketing is white hot right now. In our recent B2B Mobile ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. More and more retailers are looking to monetize their data, forming deals with DSPs, ...