It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social ...

Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

All aspects of social media were addressed during the Connecting Healthcare + Social Media Conference, produced by NYC Health Business Leaders, last week in New York, with one of the most pressing ...

Social media is great for many things. It can help deal with your client’s queries, their issues and you can monitor what is going on in your industry. However, social media takes an awful amount of ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Social media offers a myriad of benefits to businesses big and small, and if you want to grow your business and brand today, you need to utilize its power. Great content can help build brand awareness ...

Social Video ROI (return on investment) has finally come into prevalence, a claim based on two key survey results from Social Media Examiner's 2012 Social Media Marketing Industry Report: Video ...

Restaurants have quickly embraced social media as a way to connect with customers, but have more slowly devised ways to measure those efforts. Digital programs, especially those aimed at boosting ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Social media ...

A decade into the social media era, the question of return on investment remains largely unanswered. At least that’s the message I get from the most recent “Social Business Benchmark” survey conducted ...

It is the biggest opportunity out there – and a thorny problem. Social media has lit up the roads to wider distribution, to a direct audience connection and, perhaps, to profit for brand marketers.