The smiling Michelin Man celebrates his 120th birthday this year, having ably served as the face of the French tire giant for over a century. But a peek at the iconic mascot’s earliest designs shows ...
Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated ...
There's a lot that is curious about the Michelin brand. Why is a tire company in charge of rating fine dining, for starters? Who even owns it now? And if tires are black, why is the mascot, an ...
Red Michelin star plaque on stone wall outside a restaurant - BOOCYS/Shutterstock Being awarded a Michelin star is the most famous and esteemed culinary honor a restaurant can achieve. Since the ...
Michelin's CEO tells The Drive the company simply doesn't agree with how F1 uses tire degradation to amp up the drama. In conversation with The Drive’s editor-in-chief Kyle Cheromcha, Michelin CEO ...