Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and social channels. While in the past the platform had digested ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...